Peter Mustelin

Peter graduated as a designer in 2001 from the internationally recognized Lahti Institute of Design. Although majoring in Industrial Design, he has come to specialize in brand building for small and start-up businesses, including hands-on graphic design and photography. Since 2005 he runs his own freelance agency, Curl Design (

Peter has lived three years in Australia, where he worked with building natural fiber composite surfboards for Wavelite and as Brand Manager for EzyDog Pty Ltd.

“Personally I find this work extremely awarding. I am an idealist, and working with small businesses I feel I am actually giving a helping hand to individuals, persons, of whom many have become friends for life.

Entrepreneurship is a lifestyle, and if I can help anyone to feel stronger and more comfortable in that role, then I have achieved my highest goal.”

Areas of interest:
• Photography: Professionally and as hobby
• New technologies that support sustainable development
• Sports: surfing, long-boarding, rock-climbing…
• Meditation & yoga